Oscar Valledor - Architecture of Ideas

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When I was six, I became obsessed with video games and consumer electronics.

At fifteen I started playing World of Warcraft, which led me to building my own computers from scratch. For many months I couldn't afford the subscription, so I built my own private servers to scratch the itch. That was my first introduction to SQL.

I failed my first year of Engineering at UPC because I played an excessive amount of League of Legends. I switched to Business and Economics at UPF.

I founded Project Lobster when I was 23. After building a brand that thousands of people used every day, it was acquired by Ace & Tate nine years later in an asset deal. Over those nine years we opened eight stores across four cities, raised more than €5M, grew the team past fifty people, and reached cumulative sales of more than €13M.

I've been drawn to consumer products (digital and physical) for as long as I can remember. Over time, my curiosity has expanded to artificial intelligence, design, holistic health, spirituality, and science.

One of my core beliefs is that good design makes societies more intelligent. I try to apply it to everything.

In an age where probabilistic systems are the zeitgeist, taste and personal criteria matter more than ever. I believe you hone them by reading, travelling, listening, and experiencing life. Art, in any shape or form, is essential in training the eye and improves your original thoughts.

Physical wellbeing is important in living a good life. I lift weights five days a week, practise yoga, and try to optimise my life around sleep. I stopped drinking alcohol when I was 28, and today I can say it's one of the best decisions I've ever made.

I'm currently exploring LLMs and artificial intelligence applied to business. I've been training my own models, building applications with agentic coding tools, and engineering agentic systems for business automation. Right now I'm looking at AI-native service companies, company brains (context engines and ontologies), vertical agents, and AI transformation firms.

Reach out via my contact page. Happy to grab a coffee and talk.

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20VC — Venture capital, founders, and funding

Veritasium — Science and engineering

Sabine Hossenfelder — Physics without the hype